Real copy samples across formats. Every word written for a specific outcome — not to impress, to convert.
Cold Email — Subject Line
"Your project handover docs are costing you six figures in rework."
For a Document Control consultancy targeting senior PMs in construction. Open rate: 41%. Reply rate: 12%.
Outreach / Construction
LinkedIn Hook
"I've controlled documents on a Dorchester Hotel and a 52-storey supertall. Here's the mistake 90% of firms make."
Personal brand post for a senior professional entering consulting. Result: 8K+ impressions, 40+ connection requests.
LinkedIn / Personal Brand
Sales Page — Hero
"Most consultants give you a framework. We give you a client."
Above-the-fold copy for a B2B growth consultancy targeting real estate developers globally. Conversion-first, zero fluff.
Sales Page / Real Estate
Email Sequence — Day 1
"You downloaded our guide. Here's what 99% of readers miss on page 3."
Lead nurture sequence for a professional services firm. 5-email flow averaging 34% open rate across full sequence.
Email / Lead Nurture
Brand Tagline
"Built for the ones who don't stop."
Core tagline for a performance coaching brand targeting high-performing professionals. Used across all brand touchpoints.
Branding / Coaching
LinkedIn About Section
"I spent 10 years ensuring billion-dollar projects never lost a document. Now I'm building something of my own."
Personal brand rewrite for a senior DC going independent. Result: 3× profile views, 12 inbound messages in 30 days.
LinkedIn / Personal Brand